Hello Charlie is a photography studio that provides creative direction, visual content and styling for children’s clothing, toy and accessory lines from baby to age 12. Our clients are from all over the world. They send us their samples and inspiration for their collections and we style, direct, and photograph their look book shoots. We also provide products images, styled flatlay images and short films featuring the shoots for our clients. We have our own models that we have selected locally and many of them have been modeling regularly for over 2 years together. We even have mama models for those Mommy and Me clients! 


creating visual content for children's brands

About the Owner: Emily loves to create look-books and fashion campaigns in either her natural light studio or on location. Each shoot is custom and unique to each brand and her clients are from all over the world so you don't need to be local to have her shoot for you. You simply send your products to her and she styles, shoots and delivers your samples back to you. She also is a creative director of her commercial shoots, fashion stylist and prop stylist. Not only can she take the images for your shoot, she offers product photography, styled flatlays, videos and lookbook design for all of her clients as well. Her work has been published in BabiekinsMINI Outfitter Magazine , Little Peanut Magazine, Stylish Milk Magazine, Glamour UK, Harper's Bazaar, and Abundant (a publication by Thrive Moms). 

Emily has been a children's photographer for 7 years and counting and loves to bring out their tiny personalities. She created a local group of mini models so the kids can get to know each other and have fun and play and be kids at her shoots while showcasing the brand they are representing. She has worked with many clients including Hallmark Baby, Jonas Paul Eyewear, Little Minis, Gingiber, Mac+Mia, Billy Bibs, Little Moon Clothing, Love Lane Designs, Nohi Kids, The Blue Envelope, and many many more!

Hello Charlie's Story

I am a mother to three crazy blondies and a wife to the love of my life. I started my professional career several years ago well... 14 years to be exact (whoa yikes) as a graphic designer in Des Moines, Iowa... Life happened soon after and I fell in love and moved back to my hometown of Spirit Lake, Iowa, and we quickly started our family...I had three kids in three years (yikes again). When I had our first child, I knew right away I wanted to be at home with my kids when they were little. I quit my day job and started freelancing photography and design work. Around the time I had my second child, I spent my hours nursing her surfing Instagram and started buying clothing from Insta-shops. This grew into me starting my own shop and selling my kids outgrown clothing...that led to me brand repping my kids (when I started to see that I could get clothing for photos of them)...then I noticed people really loved my styling and I started to brainstorm how to make this a real business.

In 2015, we moved our family to Des Moines, and that is when Hello Charlie was born. I combined the things I love to do into one...photography, design and styling. I had been thinking for months of what to name this business and it came to me in a brainstorming session with my husband. Why not name it after my only daughter and my true inspiration. I'm beyond excited to grow this business and feel blessed to be doing what I love.

Some other tidbits about me are that I shop handmade very frequently and support small business as much as I can. I graduated from the University of Northern Iowa with a BA in Studio Art with an emphasis in Graphic Design and Photography in 2003. I started this business on the idea of #wearitlikecharlie which features my daughter's outfits weekly and I continue to do this to inspire others and keep myself current on all things fashion. If you are interested in a collaboration, product review, or blog feature please email me at hellocharliestudio@gmail.com.

Thank you for your interest in Hello Charlie!! xo, Emily