A glance at my career in publication design, photography, art/photo direction and styling.
As seen in: My design and photography studio has been featured in publications such as Babiekins, Mini Outfitter Magazine, Stylish Milk Magazine, Glamour UK, Harper's Bazaar and Abundant by Thrive Moms.
I was featured by Des Moines Moms Blog in 2017 as someone who is making a difference in our community through the businesses they own, organizations they are involved with, and work they do. I was so honored to be among the women they saw in this group as leaders in the Des Moines business world.
Hello Charlie: PRESS PLAY and go behind the scenes of my creative studio that works with brands to create visual content. I have a team of 5 and together we work with our clients to style, photograph, and art direct commercial clothing shoots for children's lines. We have clients that are business entrepreneurs like LIttle Nomad, Jonas Paul Eyewear and Billy Bibs and more established brands like Hallmark Baby.
MINI Outfitter Magazine: I am currently the lead photographer for MINI Outfitter magazine and their brand partners. MO is a digital and print publication for unique and on trend clothing for kids. Shown above is my daughter, Charlie's, closet being featured in their last publication. They hire me to photograph, style and art direct photo shoots for their clients and supply images for the publication.
Publications: I have worked closely with three publications in the last three years as a designer, style contributor, brand partner collaborator and photography contributor. Below are the two I worked most heavily on a weekly basis which confirmed my love for publications and the entire creative process that goes along with them.
Stylish Milk Magazine: For two years I was partnered with Stylish Milk Magazine which is a digital and print publication for children's lines. I was a photo and style contributor for weekly outfit inspirations and an influencer for the brand partners. Our largest project was the 2015 Holiday Gift Guide featuring 50 brands that we collaborated with to design features, write copy and offers for the holidays in a 150 page holiday guide for on trend mommy shoppers. We produced the entire project to promote handmade brands including clothing designers, food and fashion bloggers and influencers for moms, and toy and accessory designers.
Food Photography and Design: For my client Cupcake Trainings, I shot a coffee table book in Las Vagas of decadent desserts and colorful handmade products that portray the same mood through their color and textures.
Ad Design: My first job in design was for Kinseth Hospitality where I designed for Bennigan's, Green Mill, and several Holiday Inn properties in the Midwest. I also freelanced for Land Mark Properties and did flyers, posters, billboards, sales sheets and more.
Publication Design: I have 13 years experience in publication and layout design. My four years as a Senior Designer at The Stelter Company allowed me to work on newsletters, brochures and other marketing materials for clients such as American Diabetes Association, American Cancer Society, Girl Scouts of America, The Field Museum and The Shedd Aquarium. This intense amount of design work prepared me to easily transition into layout design freelance work and eventually into look book designs for my commercial photography clients. I went on to do freelance work for several companies that needed daily layout work.
Logo Design + Business Cards/Hang Tags: When taking images I think about how they can be used for various mediums. White space and text placement is constantly at the forefront when planning images for my clients.
ART DIRECTION + STYLING
Art Direction: I currently have my own commercial photo studio where I wear all hats of the business. I manage social media content, write blog posts and create content for Hello Charlie. I plan and execute wardrobe styling and set styling for each shoot. I book and coordinate the talent and manage a group of over 200 local mini Des Moines models. During the shoots I art direct, photograph and manage my team of stylists, freelance photographers and interns. If my clients need look books I design those, I have done logos, hang tags and business cards as well. My clients range from small shop owners who are handmaking their designs to labels like Hallmark Baby.
Set Design: my style for my sets is to have texture, color, balance, and space. Designing and planning a set requires several weeks of planning, coordinating and execution.
Wardrobe Styling: For every shoot I style, coordinate and order pieces to complete the client's looks. I love to work with small businesses and often try to coordinate with them so cross promotion for the images will be possible. They often have the unique clothing pieces I am looking for to set my shoots apart from the rest.
Prop Styling: I often create my own props. I use inspiration from the clothing pieces and craft away. If I do create my own props I will blog about them so my followers can see the entire process. I also coordinate and order any other pieces I want to use to help create the look of the shoot.
Set Design: along with styling and creating props I design the sets for each shoot whether the client prefers a lifestyle look or a more commercial look for their line.
Content Creation: every small business owner has to wear many hats. I create and direct my own shoots to keep my readers interested in my business. Many times they want to know how I made a prop or set so I will break out the steps and write a blog piece that can travel across Instagram, Facebook and Pinterest. I have to engage my audience on every platform and keep their interest with every post.
Product Photography: styling and photographing product photos and flatlays are one of my favorite things to do. I love mixing and matching patterns and textures to create visually appealing images.